Why we do what we do…
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In the United States alone approximately 3.9 million dogs enter shelters every year.
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Each year in the United States,,approximately 1.2 million dogs are euthanized.
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About 649,000 animals that enter shelters as strays are returned to their owners. Of those, 542,000 are dogs.
Our Values
Our Vision
Our vision is to provide educational and entertaining dog content, along with fashionable dog products, to enhance the bond between humans and their best friends. We aim to support dogs by sponsoring their care, helping them find new homes, and reducing euthanasia rates. Through our efforts, we strive to create a world where every dog is cherished and well-cared for.
Our Mission
Our mission is to bring delight and education to dog enthusiasts through engaging content and stylish dog products. We aim to foster a loving environment for dogs by sponsoring their care, facilitating new homes for those in need, and reducing euthanasia rates. By combining entertainment with advocacy, we strive to enhance the lives of both dogs and their human companions.
Why Dogs
We chose dogs because the owner has been around and loved dogs all his life and has witnessed both the neglect some owners give their dogs and the beautiful, funny side of dogs. Through our content and products, we hope to showcase the joy and love that dogs bring into our lives.